script.
Written, designed & prescribed for you.
Every client starts with a free consultation and a written plan, your script., before anything is built or billed.
- Dosage
- One sleek website, taken daily
- Side effects
- Bookings while you sleep
- Cost to start
- $0, consultation is free
The diagnosis
your instagram is doing all the work
If clients can only book you through a DM, your website isn't a website, it's a missed appointment. Here's the chart:
✕ Symptoms
- ✕ Booking happens in the DMs, and gets buried there
- ✕ Services and prices are scattered across posts and highlights
- ✕ The site you do have is hard to use on a phone
- ✕ New clients can't find you on Google, only on the grid
- ✕ Your online look doesn't match how good you are in person
℞ The prescription
- ℞ One clean site where booking is always one tap away
- ℞ Every service and price, written clearly, in one place
- ℞ Built mobile-first, because that's where your clients are
- ℞ Basic local SEO, so nearby clients actually find you
- ℞ A look as polished as your work, neutral, calm, confident
Sound familiar? That's exactly what the consultation is for, free, no pressure, no jargon.
Skip to the treatment menuIndications
prescribed for
Small beauty and wellness brands whose work is better than their website. If that's you, this was written for you:
lash, brow & nail studios
Menus, prices, and booking that clients can actually find, instead of a highlight reel from 2023.
salons & blowout bars
Stylist pages, service menus, and a look that matches the chair your clients are sitting in.
wellness studios
Pilates, massage, IV, sauna and cold plunge, schedules and intro offers, clear at a glance.
independent injectors & estheticians
A site that explains treatments the way you would in the room, calm, clear, and bookable.
Before you take it
questions, answered
Do I own my website? +
Completely. Your site is built on your own Squarespace account, in your name, on your card, I work as an invited contributor. If we ever part ways, your site, your domain, and your content stay exactly where they are: with you.
What do I pay besides your fee? +
Just your own platform costs, paid directly by you: a Squarespace plan (Core is the usual pick, $29/mo billed annually), your domain (free for the first year on an annual plan, then about $20/yr), and a booking add-on only if you need one and don't already have a system. Nothing runs through my card, ever.
How does payment work? +
50% books your build, 50% is due at launch, with a written script. (scope, price, and timeline) agreed before any money moves. The Maintenance Plan is simply monthly, and you can pause it anytime.
How long does a build take? +
The Refresh is about one week; The Full Facelift is about two. Your script. includes your dates before we start, and the timeline assumes you send photos, prices, and service details promptly, I'll give you a simple checklist for all of it.
I already have a booking system. Can you use it? +
Yes. If you already book through GlossGenius, Vagaro, Boulevard, Acuity, or similar, your site links straight into it. No switching systems, no retraining your clients.
What happens at the consultation? +
We talk about your brand and what you need, I look at what you have now, and afterwards you receive your written script. The plan, the price, the timeline. It's free, and there's no obligation to book a build afterwards.
The treatment menu
pick your treatment
Tap a treatment to write it onto your prescription pad. Totals update as you go, and when you are ready, book your free consultation to send it in.
boosters, add-ons, as needed
Tap a booster to add it to your script. Boosters are selected before work begins and added to your written plan, so your package, add-ons, and total are clear before your project starts. Copy editing for the pages included in your package is standard with every build.
50% deposit books any build; the balance is due at launch.
How it works
this is your script.
Every client gets a written treatment plan before we start. Pick treatments on the Treatment Menu, review them on the prescription pad when you book, and follow these four steps from first chat to launch.
- 01
the consultation, free
We talk through your brand: what you offer, who it's for, and what your current online presence is actually doing. Bring your questions; leave the jargon to me.
- 02
your script. in writing
You get a written treatment plan: exactly what I'd build, what it costs, and how long it takes. No guesswork, no vague quotes. If it's not right, you keep the plan and owe nothing.
- 03
the treatment, the build
50% books your build. I write, design, and build your site, booking, Instagram feed, SEO basics, and a full mobile pass, with two revision rounds so it feels like you.
- 04
launch + refills
Your site lives on your own account, in your name, you own it outright. Balance is due at launch. On the Maintenance Plan, your updates and monthly promo are handled like clockwork.
About your prescriber
hi, i'm cait
I've spent the last few years working in medical aesthetics, so this world isn't just something I design for, it's one I know from the inside. I've seen the day-to-day flow of a med spa up close: the booking questions, the little details, and everything that shapes how a client feels from first click to checkout.
That experience gave me a real understanding of patients and med spa operations, what people ask before they book, which service descriptions actually make sense (and which ones confuse everyone), and how services are presented in a way that makes someone want to schedule. I don't just know what looks pretty, I know what works in real life.
And honestly? I've always been the creative one. I've always loved design, content, styling a feed, playing with words and photos, making things look beautiful has just always been my thing. script. by Cait is where those two sides of me meet: aesthetics know-how, prescribed with a creative eye, for sites that feel like your work, clean, calm, and fully booked.
Outside of work, you'll find me with my boyfriend and friends, working out, or shopping.
Book · The consultation is free
your prescription pad
Review what you picked, add or remove treatments here, then start your free consultation questionnaire. It takes a few minutes, and it is how every script. begins.
for Beauty Brands
Denver, CO
Your pad is blank, for now.
Pick a treatment on the right, or visit the Treatment Menu, and it will be written in here, with the total.
Monthly, on the plan
your picks
Tap to add or remove. This is the same list as the Treatment Menu, changes here and there stay in sync.
Want the full details for each treatment? Open the Treatment Menu.
The treatments you picked here carry straight into the questionnaire, so there is nothing extra to write down.
Your consultation details stay private.
privacy, in plain words
When you fill out a consultation with script., you share your name, your business name, your email and phone number, how you would like to be contacted, your social links and current website, how you take bookings now, how you found script., and what you would like your website to do for you.
script. uses that information only to reply to you, to prepare Your Script, your written plan, and to set up your consultation call. If you become a client, the same details help deliver your website and your Maintenance Plan.
script. does not sell your information. script. does not share it with other businesses for marketing. Your consultation is reviewed by Caitlyn at script. and is stored in the consultation system so she can work through it and follow up with you.
If you would like your consultation details changed or deleted, email scriptbycait@gmail.com and ask. Please include the business name or personal name you used on the form so the right consultation can be found.
Questions about this statement can go to the same address, scriptbycait@gmail.com.
You will see this statement again at the bottom of the consultation questionnaire, directly above the Submit button, before you send anything.
The consultation: free
ready for your script.?
Tell me about your brand and I'll write your treatment plan, what's needed, what it costs, how long it takes. Free, in writing, no obligation.
Tap Book and you will go straight to the consultation questionnaire. Answer a few questions about your brand, and I will write your script. from there, the plan, the price, the timeline. by Cait
Before you submit anything, please just above this section. You will see the same statement at the bottom of the consultation questionnaire, directly above the Submit button.
The consultation · Free
start your consultation
This is the questionnaire every script. begins with. Answer a few questions about your brand, send it in, and I will write your script.: your plan, your price, your timeline, in writing.
Consider it prescribed.
your consultation is in.
Thank you for your interest in script. Your consultation has been received, and it is officially in. Cait will review your answers and build your quote, then reach out at your preferred contact method (email) to set up your call. She will be in touch shortly, and she looks forward to working with you.
A confirmation email is on its way to your inbox as well.
script. by Cait
websites & marketing for beauty brands
written, designed & prescribed for you.
Instagram: @script.bycait
Email: scriptbycait@gmail.com